That’s because Google always shows up as one of the four options, with the other three being determined by quarterly auctions - an EU Android user who buys a device in Q1 2021 may be met with very different search engine options than one who bought a device in Q4 2020. Even so, the company remained a critic of Google’s antitrust remedy, arguing that the search choice screen ignores screen size and the ability of users to scroll and that the auction model favors “ search engines who squeeze money out of every last drop of people’s personal information.”ĭespite actively prompting EU users to select a default search engine, the search choice screen still puts Google at less of a disadvantage than it does competitors that also appear on the screen. However, the selection method was met with criticism by DuckDuckGo as well as Ecosia, which said it would boycott the auction.ĭuckDuckGo appeared alongside and Google in all 31 EU territories when the screen first rolled out (auctions occur on a quarterly basis). At face value, this concession to the European Commission and Google’s competitors offered other search engines a way to gain more mobile users. The screen prompts new Android devices in the EU to select a default search provider, with the available options being determined by auction. As part of its efforts to comply with a July 2018 antitrust ruling in the EU, Google introduced the Android search choice screen on March 1, 2020. And, former Google ad boss Sridhar Ramaswamy announced Neeva, an ad-free, subscription-based search engine, in June 2020. ![]() OneSearch, Verizon Media’s privacy-focused search engine that operates on a similar business model as DuckDuckGo, launched in January 2020. Berlin-based search engine Ecosia differentiates itself by donating a large share of its ad profits to reforestation efforts worldwide. In that regard, DuckDuckGo’s ability to carve out a niche for itself among privacy-minded internet users may serve as a playbook for other businesses. However, a search engine does not necessarily need to serve billions of queries per day to be a success - as a matter of fact, it’s likely that newer search engines aren’t looking to become the industry leader. Clearly, DuckDuckGo (along with all other search engines) is a long way away from being considered a serious challenger to Google. ![]() ![]() New competitors aren’t challenging Google head-on. The trend line estimates that DuckDuckGo may reach 1 billion searches per day by 2027 if it maintains this level of growth. An exponential trend line (light blue) based on DuckDuckGo’s daily average search data (dark blue).
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